I learned how to build a successful coaching business from starting, failing, learning, failing, and going again. Now that I’ve created a successful coaching business, I’m here to support you in doing the same thing, except faster. Feeling stuck? These are the things I wish somebody had told me when I was preparing to launch my coaching business.
To be successful both as a businessperson and as a coach, you’ve got to be authentic. While you can absolutely be watching what other coaches are doing and learning from them, you also must have the courage to lead your own path. There are hundreds of lightworkers out there trying to do the same thing, but none of them are YOU.
To be authentic, you need to show up and be seen as you are. Share your personality and what people will experience by working with you. People looking for a coach need to fall in love with you before they fall in love with your business. When you’re inauthentic and trying to be like other coaches, you commoditize yourself because you become just like everyone else. There is no differentiation.
Once you’ve established your authentic brand, you get to build your tribe. You can create your tribe by continuing to post and blog regularly, constantly engaging with them (on social media and in person, if possible), and supporting them in the same way that they support you. Even though it may feel intimidating, make sure you are getting on video regularly and sharing your personality with your tribe. This is highly important in today’s world and it is through the use of video that I really built my own business.
Practice What you Preach
As you’re building your coaching business and posting on social media, you must walk your talk. It provides a sense of security and increases trust, not just for your clients but also for yourself. In this spiritual career, the last thing you want is to feel like an imposter. That energy will spill over into your business and you’ll find it a lot more difficult to grow and make money. For me, as a spiritual coach, I want my tribe to see that I’m striving to reach my own goals while they are striving to reach theirs, and I’m using the same methods on myself that I teach others to use.
Part of practicing what you preach is being confident in it. If you don’t fully believe in what you’re teaching to others, you’re probably not going to practice it yourself. Put more emphasis on the practicing than the preaching. If you can’t follow it, how can you expect other people to?
Practicing what you preach 100% of the time is a challenge, for sure – but isn’t that part of the game? For example, I ALWAYS preach that positivity is key, but I’d be lying if I said I didn’t have days where I feel just plain freaking grumpy. However, practicing what I preach means that on those days, I get to look at myself in the mirror and say, “what would I tell a friend who was being a grump?” Then I read a few of my sticky note reminders and I tell myself to get my sh*t together and move on with my day.
Be More Than a “Service”
Always remember that as a coach, even though you are running a business and providing a service, you are so much more than that. I’m truly a cheerleader for my lightworkers. If you’re going to make the jump to work with me, I’m going to be your life purpose cheerleader and cheer you all the way to your success. A quality coach cannot simply be a pay-and-go service. Plus, when you’re trying to figure out how to build a successful coaching business, you must consider client retention. If you provide your service and then turn off your computer and talk sh*t about your clients, people will see through that BS. BUT, if you actually wholeheartedly support your tribe, they will feel that and are way more likely to come back for more. Plus, it makes you a way stronger coach.
Know Your Worth
In any small business, it’s easy to be attracted to the idea of charging less than everyone else so you can get more clients. When I work with lightworkers who are trying to start their own businesses, I always hear the same excuses, like, “I have to be cheap, or people won’t work with me,” or, “I’m trying to help people, not make millions off of them.” It’s great that you don’t want to overcharge people, but you can’t lose sight of your worth. News flash: receiving is giving! You can get paid for your gifts and get paid WELL. The more you get paid, the more you can share your gifts with the world. When you don’t appreciate your worth, your clients won’t either. Be confident in your abilities. You are worthy. You matter. Your purpose matters.